Project Rex

Project Rex

Together with our partners Blink Africa & Gr8an, we created an advertising campaign for Diageo, to launch their Guinness Africa Special drink. The brief was to create an advertising campaign targeted towards Gen Y, promoting the brand as a youthful and vibrant brand to associate with. We chose Graffiti as a medium to showcase the brand as fun, creative, and vibrant.

  • Client Diageo
  • Tags AD Campaign