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Copa Lagos Pre Event Activations & Event Entertainment Management

Copa Lagos Pre Event Activations & Event Entertainment Management

Client: Kinetics Sports Limited
The Task

Unlike typical events focused on GEN Y, it was imperative that the promotions for this event was experiential and adequately projected the heart and energy of beach soccer. It was the first beach soccer tournament in Nigeria, and the organizers were focused on introducing the sport and promoting the entertainment and tourism opportunities that are associated with it.

What We Did

We organized a series of pre-events including a campus event at The University Of Lagos and a beach party that included music performances, DJ’s, Dance Off’s, and promotional prizes. We engaged the students, and collected a database for our client to use in promoting the event. We also used the pre-events to drive footfall to the main event.

In addition to the Pre-events, we were also responsible for the organization and management of the music concert at the first edition of Copa Lagos. We secured artist bookings, organized the DJ’s, Content, and managed the event flow for the concerts.

The Result
  1. Top of mind awareness for Copa Lagos and Beach Soccer.
  2. Increased footfall and attendance for the event.
  3. Secured 10 performing artistes for the event.
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