Creative Strategy & Concept Development
We see things from your point of view first, then work with you to design and develop the right concept, strategy and solution for you to reach and engage your consumers. Collaborating with our sister company, we are able to also produce brand-specific assets, and marketing materials for your activation. We always keep a clear eye on our client’s strategy, goals, feasibility, and return on investment.
Our experiential marketing services cover everything you need to create and deliver unforgettable live experience campaigns. With in-house expertise in concept design, location planning, production, logistics and staffing, we know exactly what it takes to create and measure magical – and practical – live brand activations. Well planned and executed, experiential marketing is an unbeatable way to get people trying, buying and recommending your product, service or cause.
Brand Activation is the art of driving consumer action through brand interaction and experiences. We believe in a consumer-first marketing approach to create authentic, meaningful experiences that resonate. The results enhance perception, spread awareness, drive trial and lift sales.
We combine immersive experiences, live events, friendly people, social and digital platforms to engage and activate consumers where they live, work and play.
We provide a full end-to-end service around sampling campaigns.We create, plan and book venues for clients, design and build sampling units, manage vehicles and oversee all aspects of storage and deliveries. Importantly, through our in-house staffing team, we then recruit, train and manage the right team to ensure we exceed all expectations. We always invite clients to be part of the staff selection process and also ensure client involvement in the briefing process from a brand perspective. Our Training & Development Manager works with all stake-holders to maximise the investment by clients and performance by our teams in the field. After which, we report and measure campaign effectiveness. Our online reporting system allows for detailed, dynamic reports that can be analysed while campaigns are live and also once completed. We constantly strive to deliver the very best for our clients.
Activating your sponsorship is what your business does above and beyond what the organization you’re sponsoring already offers. For example, even if the sponsored organization mentions your contribution in its own press materials, activating your sponsorship might involve creating your own campaigns, issuing your own press statement, noting your support and involvement. This allows you to take full advantage of your investment for your own benefit. Sponsorship Activation requires a deep understanding of brand synergy to ensure strong affiliations are formed and intelligently promoted to vetted demographics.
These days influencers play a big part in marketing strategy and on/offline activation. A2C has relevant experience in strategically adding influencers in campaigns to enhance brand awareness. We have a solid network of the right influencers, not only bloggers and online movers and shakers, but also entrepreneurs and other persons that may qualify as true ambassadors for your brand.
Creative Talent Management & Promotion
We represent a range of talent from fashion, to music, art, lifestyle, entrepreneurship, and thought leaders. Our talent pool is a combination of skill, talent, flair, and most importantly integrity. Asides from our in-house creative talent, we also develop strategies, brand identity, launch ideas, and promotional plans for other creatives. We have worked with some amazing people and platforms such as: DJ Obi, Afro Andro, Yagazie Emezi, Bez, Bemyoda, Sammy, Praiz, Osa Seven, Godwinstrings, D Flex, Nansel Selbol, amongst others.